I collaborated with Lowercase Design Studio in the rebranding of Café Tinto, a Philadelphia-based coffee company serving beans grown in Filadelfia, Colombia. The redesign celebrates the company’s Colombian roots — specifically its connection to Filadelfia’s rich coffee-growing traditions — while standing out in Philly’s coffee scene with bold flavors and vibrant, eye-catching visuals. Inspired by the founder’s love of vinyl (the original logo was a spinning record), the new brand system treats each coffee like a record release — with its own sleeve, personality, and rhythm. Each roast features a character drawn from Colombian mythology, turning every bag into a playful tribute to the culture behind the cup. It’s a tactile, collectible experience that blends tradition and contemporary flavors, brewed to stand out.