Alegría, a high-end “coctelería” bar nestled in the heart of Old San Juan. Named after Ricardo Alegría, the father of historic preservation in Puerto Rico, the bar offers locals a stylish retreat from the city’s bustling streets.

The brand’s logo features a playful, mid-century-inspired “A” that honors the stepped architecture of the city while embodying the joy and connection the bar seeks to foster. This identity captures the vibrant spirit of Old San Juan, blending sophistication with a sense of celebration and alegría (happiness, in Spanish).